Campaign Direction + Production

Sports Lifestyle

Retail Production + Photography


     Heading the brand VICTATE, Edward Li has developed the interest in lifestyle photography seen his body of work. His perspective has been featured by the likes of publisher Gestalten in ‘Velo, 2nd Gear’ as well as leading him towards a series of collaborations, directing and producing campaigns for clients such as Adidas. 

     Furthermore, the pragmatic and perfectionist approach towards his photography is seen in the comprehensive production of shoots, where a speciality in retail product photography has also been nurtured. 

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